Blogs and LinkedIn and Twitter, oh my! Wondering whether to invest in social media marketing and if so where to start? In this half day on-site meeting and training program we discuss:
  • What social media is
  • How social media programs can benefit your organization
  • Social media marketing best practices
  • Popular social media tools
  • Key components of a social media marketing plan
  • Cost estimates and success metrics
  • Your organization’s marketing objectives and risk profile
  • Recommendations for next steps given your objectives
Social media marketing programs excel at raising visibility, deepening relationships, and developing trust. They also take time; so it’s important to select your investments carefully. BB Marketing Plus will help you:
  • Assess your organization’s risk profile and define the scope of your initial efforts
  • Monitor and analyze online conversations to discover unmet needs, emerging trends, and conversations about your organization and the competition
  • Set your social media objectives
  • Identify areas of influence and engagement, determine where you need a social presence, and identify the social media platforms you’ll need
  • Outline strategies for attracting, interacting with, and engaging your target audience(s) and those who influence them
  • Develop a strategy for monitoring and capitalizing upon the social conversations you track.
  • Create a strategy for integrating your social media, online, and conventional marketing strategies
  • Assess resource requirements and potential risks
  • Develop metrics for measuring success
Need help implementing your social media strategies? BB Marketing Plus will help you:
  • Install and customize the social media platform(s) you choose
  • Identify the key words that are most important for your business
  • Develop your content and posting strategies for each platform
  • Implement a listening system to track social conversations and monitor points of influence and engagement related to your business
  • Create, optimize, and place content that will attract and engage prospects--and those who influence them
  • Protect your brand by coordinating your social media, online, and conventional marketing communications
  • Monitor, analyze, and report on progress against goals
  • Capitalize on opportunities the analysis uncovers
  • Provide training to help your staff make the most of your social media opportunities.
On a limited budget, but need social media marketing expertise to leverage your efforts and reduce risk? Barbara Bix, Principal, BB Marketing Plus, will provide ongoing counsel to help you:
  • Decide whether social media is a good investment for your organization
  • Recommend resources and tools you can use to guide your efforts
  • Define your social media strategy
  • Select social media platforms for your communications
  • Develop your communications plan
  • Learn how to use the platforms you select effectively
Blogging is a great way to get the word out--but who has time? Have Barbara do it for you.

Each week, she'll join you, a member of your staff, or a happy customer over a virtual cup of coffee to get the skinny on the implications of a recent news event, a new service that will improve your customers' experience, or a novel application of one of your company's solutions. It's a great way to share your story, raise awareness of the value your company delivers, and help prospects find you on the web. Barbara will:
  • Capture your story
  • Write it up
  • Post it in on your company's blog
  • Publicize it via various social media channels where those who influence your prospects will see it.

Would you like toast with that? If so please
contact us.
BB Marketing Plus stepped us through a process that helped us identify our target market and a winning selling proposition. This led to our signing on Microsoft as a reference account— which won us instant credibility."
David Crosbie





Marketing Strategies and
Marketing Programs

  Copyright © 2009, 2010 BB Marketing Plus