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| Blogs and LinkedIn and Twitter, oh my! Wondering whether to invest in social media marketing and if so where to start? In this half day on-site meeting and training program we discuss: - What social media is
- How social media programs can benefit your organization
- Social media marketing best practices
- Popular social media tools
- Key components of a social media marketing plan
- Cost estimates and success metrics
- Your organization’s marketing objectives and risk profile
- Recommendations for next steps given your objectives
Social media marketing programs excel at raising visibility, deepening relationships, and developing trust. They also take time; so it’s important to select your investments carefully. BB Marketing Plus will help you: - Assess your organization’s risk profile and define the scope of your initial efforts
- Monitor and analyze online conversations to discover unmet needs, emerging trends, and conversations about your organization and the competition
- Set your social media objectives
- Identify areas of influence and engagement, determine where you need a social presence, and identify the social media platforms you’ll need
- Outline strategies for attracting, interacting with, and engaging your target audience(s) and those who influence them
- Develop a strategy for monitoring and capitalizing upon the social conversations you track.
- Create a strategy for integrating your social media, online, and conventional marketing strategies
- Assess resource requirements and potential risks
- Develop metrics for measuring success
Need help implementing your social media strategies? BB Marketing Plus will help you: - Install and customize the social media platform(s) you choose
- Identify the key words that are most important for your business
- Develop your content and posting strategies for each platform
- Implement a listening system to track social conversations and monitor points of influence and engagement related to your business
- Create, optimize, and place content that will attract and engage prospects--and those who influence them
- Protect your brand by coordinating your social media, online, and conventional marketing communications
- Monitor, analyze, and report on progress against goals
- Capitalize on opportunities the analysis uncovers
- Provide training to help your staff make the most of your social media opportunities.
On a limited budget, but need social media marketing expertise to leverage your efforts and reduce risk? Barbara Bix, Principal, BB Marketing Plus, will provide ongoing counsel to help you: - Decide whether social media is a good investment for your organization
- Recommend resources and tools you can use to guide your efforts
- Define your social media strategy
- Select social media platforms for your communications
- Develop your communications plan
- Learn how to use the platforms you select effectively
| |  | | | | | | BB Marketing Plus stepped us through a process that helped us identify our target market and a winning selling proposition. This led to our signing on Microsoft as a reference account— which won us instant credibility." | David Crosbie
Founder
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